Since my mentor focuses on marketing and social media, I decided to do something with that. Facebook and Twitter are being handled by other people, but she let me be in charge of the Instagram account. We have a schedule of when to post, and alternate between different types of pictures depending on different launches, promos, giveaways, etc. For example, we use a hashtag to find people wearing J!NX clothing, and we reach out to them and ask if it would be okay for us to post on our Instagram. This helps us connect with our community better. We also collaborate with the Graphics department to make informative graphics to post that inform the followers of new launches, sales, and most importantly giveaways. Usually the Instagram would get 30 followers a week. but after I got here we've gained almost 200 followers in a week. My goal is to get the account to 4000 followers before I leave. Along with that, I have been tracking the posts in a spreadsheet and record how many likes, comments, what type of photo it is, etc. to figure out which posts get the most community feedback and whether or not it is growing, and I plan to make some nice graphs to showcase that. I do a few other jobs on the side as well, because a lot of times social media can be a waiting game.